Colossal Media Group
Posts tagged
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We recently participated in a massive campaign with Red Bull Music Academy in which we got to take NYC by storm. We’re happy to have been a part of this great campaign- & hey, we even painted a wall while QuestLove and Rahzel jammed below! How many people get to say they’ve done that? We were especially flattered to see our names in the Daily Note— thanks RBMA!
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We are looking to hire a Community Manager to join our crew in Williamsburg, Brooklyn! The perfect candidate for this position loves communicating with an online audience on all the various social media platforms and enjoys the challenges of developing social media strategy. Writing should be your passion, and photography skills a major bonus. The ideal candidate would have an appreciation for the art of handpaint, a great voice for storytelling, and a love for hanging on NYC rooftops in rain or sunshine or snow!
Responsibilities:
Social MediaManagement of Facebook, Twitter, Tumblr, LinkedIn, Pinterest, Flickr, etc.
Must have experience with Google Analytics/data tracking
SEO implementation and maintenance across all platforms.
Grow and expand our following with fresh and exciting content and images.Office
Answer phone and field sales/production requests
All things mail
Responsible for organizing the office layout and maintaining supplies and equipment
Assisting the rest of the team—through ordering metro cards, booking travel for Sales and Real Estate teams, or planning birthday bashes.About you
You have experience with social media management and strategy, including data tracking.
Photography skills are a major bonus!
This position can be physically demanding—you should be comfortable with climbing up 6 flights of stairs to go out a window then up a ladder onto a roof.We’re looking for someone to take our social media to the next level! and the next one after that. and the one after that. Please check out all our social media platforms (@colossalmedia) before applying, and tell us in your cover letter what you like, and more importantly what can be improved (and how you would do so).
Head to the craigslist posting here to apply— Send a resume and cover letter (show us YOUR voice!!) Looking forward to hearing from you!P.S. we love you but please, no phone calls.
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Bling the Sky High way. #alwayshandpaint
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![It’s been awesome to see how more and more clients continue to embrace art as a way to connect with consumers.
Each month we partner with new clients eager to turn branding into art, and art into branding.
The growing popularity of artists like Banksy, Shepard Fairey, JR and Swoon has definitely given street art new meaning and mainstream appeal within our local landscape. Murals keep popping up with purpose— be it to beautify communities, inspire fans, engage children, and evolve perceptions. But what’s been equally exciting is to see that this cultural movement has inspired OOH strategies and proven that our industry is a responsive one. Brands who take a “more conservative” approach to advertising might have once categorized murals as outside of their consideration set, but that’s not the case anymore.
Our list of partners is rapidly expanding to include new CPG brands, financial institutions, health care corporations, esteemed museums, even the government (yes, we painted a campaign funded by the US Congress).
I’ve always wondered — Why can’t the [self-proclaimed] “conservative” advertiser connect with consumers through art? It’s good to see that more and more, we all agree that they can.
At this year OAAA conference, I witnessed this newfound mindset in its culmination when an entire seminar was dedicated to art and its role in the world of billboards.
A bold testament to the brush. Here’s to that!
And one more thing that I challenge you to think about when considering merging a brand’s message with art culture: The Marshall McLuhan Equation.
In Marshall McLuhan’s classic advertising work, Understanding Media, he states that,
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message […] It is the character of the medium that is its potency or effect - its message.
McLuhan tells us that a message is,
”the change of scale or pace or pattern that a new invention or innovation introduces into human affairs. […] When something changes its medium, it often becomes noticeable. And noticing change is the key.”
Jen is our VP of Creative Sales. She loves the Mac Attack slice at Vinny’s Pizzeria across the street and always starts her morning with Solange Knowles’ Losing you. (She kindly requests that you watch the music video if you haven’t already.)](http://25.media.tumblr.com/a22c00f51134e734b8a728a6d3be3c09/tumblr_mo1j98quRb1qd81nmo1_1280.jpg)
It’s been awesome to see how more and more clients continue to embrace art as a way to connect with consumers.
Each month we partner with new clients eager to turn branding into art, and art into branding.
The growing popularity of artists like Banksy, Shepard Fairey, JR and Swoon has definitely given street art new meaning and mainstream appeal within our local landscape. Murals keep popping up with purpose— be it to beautify communities, inspire fans, engage children, and evolve perceptions. But what’s been equally exciting is to see that this cultural movement has inspired OOH strategies and proven that our industry is a responsive one. Brands who take a “more conservative” approach to advertising might have once categorized murals as outside of their consideration set, but that’s not the case anymore.
Our list of partners is rapidly expanding to include new CPG brands, financial institutions, health care corporations, esteemed museums, even the government (yes, we painted a campaign funded by the US Congress).
I’ve always wondered — Why can’t the [self-proclaimed] “conservative” advertiser connect with consumers through art? It’s good to see that more and more, we all agree that they can.
At this year OAAA conference, I witnessed this newfound mindset in its culmination when an entire seminar was dedicated to art and its role in the world of billboards.
A bold testament to the brush. Here’s to that!
And one more thing that I challenge you to think about when considering merging a brand’s message with art culture: The Marshall McLuhan Equation.
In Marshall McLuhan’s classic advertising work, Understanding Media, he states that,
In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message […] It is the character of the medium that is its potency or effect - its message.
McLuhan tells us that a message is,
”the change of scale or pace or pattern that a new invention or innovation introduces into human affairs. […] When something changes its medium, it often becomes noticeable. And noticing change is the key.”
Jen is our VP of Creative Sales. She loves the Mac Attack slice at Vinny’s Pizzeria across the street and always starts her morning with Solange Knowles’ Losing you. (She kindly requests that you watch the music video if you haven’t already.)
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more here.
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Excited to kick off summer with a launch of a new campaign for Ray Ban! Each wall we’re painting includes the phrase ‘Never Hide’ and aims to show how Ray-Ban wearers stand out from the crowd. As the best in the handpaint business, this is definitely something we can get behind.
P.S. Stay turned for an upcoming video on this wall that Jason & Jason painted near our shop in Williamsburg.
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After ten years of painting large-scale advertisements and art projects on behalf of our clients, we decided it was time to create our own. The Big Brush Project is a new public art initiative from Colossal Media meant to showcase who we are and what we stand for. It is a chance to collaborate with some of our favorite artists and highlight an art form that brings color to our daily surroundings.
The Canvas. Between existing inventory and custom acquisition, we have access to a large variety of iconic and untapped wallscapes. Each wall location creates an opportunity to say something unique and enliven a neighborhood with fresh, powerful artwork. The Big Brush Project uses the artist community to provide the creative inspiration; Colossal Media then brings the canvas and the skillset to see it brought to life in the local outdoor landscape.
The Content. For the 1st Big Brush Project we chose two Williamsburg Brooklyn walls and teamed up with Greg Lamarche, an NYC-based artist known for his typography and collages. Process plays a major role in both art forms; in fact we believe that process is as important as the art itself. Greg’s technique of hand-cutting found letters was a perfect compliment to the precision-based, hand-paint production method.
Installation 1. A giant wall at Bedford & Broadway set the stage for the first piece. This location, a long time member of our art wall inventory, was chosen for its iconic backdrop of the Williamsburg Bridge and its highly trafficked, centralized location in an evolving, creatively driven Williamsburg Brooklyn. For this project we stepped away from our standard execution methods most commonly used on a conventional campaign. Instead of working in sections, each letter was painted individually to put emphasis on Greg’s letter-by-letter hand-cut collage approach. Every step of the project was captured in a stop motion log and culminated with short video directed by William Reddington. This video is an extension of The Big Brush Project that allows the paintings an even wider reach, and a story that can live on visually and be experienced virally for years to come.
Installation 2. The second piece came to life on one of our conventional advertising sign spaces, also located in Williamsburg, on a once industrial block now heralded as the new creative hub of New York. Greg again created a customized art piece, this time choosing a recurring, ultra colorful, text based theme reading Sky High Murals— effectively creating an artistic landmark and bringing both of our signatures to the project. This piece speaks greatly to the evolution of this community, the art world, and the hand-paint story.
Stay tuned for the next installment of The Big Brush Project coming Fall 2013.
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Greg Lamarche is an NYC-based artist who creates hand-cut collages out of found vintage printed matter. He began writing graffiti in 1981 and published the seminal graffiti magazine Skills in the early 1990’s. He has worked as both a fine artist and graphic designer since 2000, and has been featured in numerous publications including the New York Times, Modern Painters, Print, Arkitip and Juxtapoz among others. www.greglamarche.com
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Picture this: its 85 degrees. Full sun. High humidity. You’re standing next to a guy you’ve been working a 12 hour shift with on a rig that’s hanging off the side of a building in downtown NYC. Right below you are the vents of two restaurants that simultaneously and constantly blow hot hair and food smells directly on you. But you know what? This is the life of a walldog, and hey—it still beats the snow.
Bing it on, summer. #alwayshandpaint
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Our crew went to a Mets game last weekend for some team bonding- Colossal style. We can’t tell you all the details of our delicate team building exercise but there was a free bar, dance party in the subway, and of course a Mets win.
