After ten years of painting large-scale advertisements and art projects on behalf of our clients, we decided it was time to create our own. The Big Brush Project is a new public art initiative from Colossal Media meant to showcase who we are and what we stand for. It is a chance to collaborate with some of our favorite artists and highlight an art form that brings color to our daily surroundings.
The Canvas. Between existing inventory and custom acquisition, we have access to a large variety of iconic and untapped wallscapes. Each wall location creates an opportunity to say something unique and enliven a neighborhood with fresh, powerful artwork. The Big Brush Project uses the artist community to provide the creative inspiration; Colossal Media then brings the canvas and the skillset to see it brought to life in the local outdoor landscape.
The Content. For the 1st Big Brush Project we chose two Williamsburg Brooklyn walls and teamed up with Greg Lamarche, an NYC-based artist known for his typography and collages. Process plays a major role in both art forms; in fact we believe that process is as important as the art itself. Greg’s technique of hand-cutting found letters was a perfect compliment to the precision-based, hand-paint production method.
Installation 1. A giant wall at Bedford & Broadway set the stage for the first piece. This location, a long time member of our art wall inventory, was chosen for its iconic backdrop of the Williamsburg Bridge and its highly trafficked, centralized location in an evolving, creatively driven Williamsburg Brooklyn. For this project we stepped away from our standard execution methods most commonly used on a conventional campaign. Instead of working in sections, each letter was painted individually to put emphasis on Greg’s letter-by-letter hand-cut collage approach. Every step of the project was captured in a stop motion log and culminated with short video directed by William Reddington. This video is an extension of The Big Brush Project that allows the paintings an even wider reach, and a story that can live on visually and be experienced virally for years to come.
Installation 2. The second piece came to life on one of our conventional advertising sign spaces, also located in Williamsburg, on a once industrial block now heralded as the new creative hub of New York. Greg again created a customized art piece, this time choosing a recurring, ultra colorful, text based theme reading Sky High Murals— effectively creating an artistic landmark and bringing both of our signatures to the project. This piece speaks greatly to the evolution of this community, the art world, and the hand-paint story.
Stay tuned for the next installment of The Big Brush Project coming Fall 2013.
Greg Lamarche is an NYC-based artist who creates hand-cut collages out of found vintage printed matter. He began writing graffiti in 1981 and published the seminal graffiti magazine Skills in the early 1990’s. He has worked as both a fine artist and graphic designer since 2000, and has been featured in numerous publications including the New York Times, Modern Painters, Print, Arkitip and Juxtapoz among others. www.greglamarche.com